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New Ways to Increase Traffic to Your Website

The Importance of Link Exchange:

Being the most effective way to increase website traffic and link popularity, link partnerships or link exchanges hold great significance in the web world. An increase in traffic can be obtained not only through search engines but also through link partners, making link exchanges even more importance.

Significance of Link Text and Inbound Links:

The text that is clicked on in order to access a web link after link exchange is called 'link text' and is uniquely the rank determining factor during searches conducted by search engines, for any given keyword or search term.
The 'link popularity' more often known as 'PageRank value' as determined by Google, tells what position the site has acquired when compared to all other websites sharing a similar theme, ranked on the basis of relevance. The idea of Link exchange was aroused in order for sites to improve their link popularity and link acquisition. Inbound links play a major role in link exchange. A primary definition for inbound links would be, 'the number of web links coming into a page'.

Before Google made its arrival in the web world, most search engines used only the concept of link popularity to determine the site ranking for a particular search term.
The more the number of inbound links on the links page of a site, the more important that page is. This gives greater value to the link towards that website, thus giving greater significance to link exchange.

Google took the idea a step further by giving more weight to inbound links from important pages than to inbound links from other pages. This is what determines the 'PageRank' of a site and can be improved by using the technique of link
exchange.

Methods to Exchange Links

Of the innumerable ways of link exchange, one among the most effective ways of link exchange is by joining forums and placing links that are not hidden from spiders, in the signature line. It is important to make sure that the forum is spiderable and that non-members don't have session IDs in the URLs.

Another method used for link exchange is by joining link exchange centers, where a categorized directory of websites that are willing to exchange links, will be available to choose from. It is suggested not to join link farms, as search engines penalize such sites in the name of making blatant attempts to increase their rankings and Free For All (FFA) sites as they result in immediate spamming.

Link exchange serves major purposes including addition of link popularity and increase of traffic. Link exchange helps gain link popularity and increase PageRank by increasing the number of links in a site and the number of sites with the link to a particular site. For this purpose, either graphic links or text links hold equally good.

To increase traffic through link exchange, it is better advised to use text links than graphic links, from theme related sites. During link exchange the link text used is of much relevance, and a good link text adds a positive effect to the page rankings.

It must also be noted that the link text used must be a possible search term that could lead to the site. Text links are always preferred to graphic links during link exchange.

Link exchange is proved as the best possible way to increase link popularity, as most websites are not natural link magnets and link acquisition can be frustrating and time consuming as it requires the site owner to ask for all others for permission for link xchange.

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